"Anyone in the car business knows that the front line is the most important part of the game. You need quality sales people to make the calls and take the Ups. We have struggled with finding long term committed sales people that can get the job done. I was pitched an idea by Richard that made a lot of sense. The idea was to invest in what you have and make the people you have the best that they can be. That’s easier said than done when day-to-day kicks in.

“I’ve been working with Richard for years, and our dealership has benefited enormously from his guidance and strategies. The truth that many dealers don’t want to hear is that the industry is changing fast and dealerships need to adapt or die.The processes and concepts outlined in Perfect Dealership are not just important, but frankly are a necessity to future growth and success in an industry that’s getting more competitive by the day.”

F&I income development and compliance go hand-in-hand. Richard provides products and training that contribute to the increase in PVR, customer satisfaction, and retention while maintaining full transparency and compliance.